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We produced premium drone videos and high-end visuals for PBU, helping secure a collaboration with Ditch Witch. This cross-marketing success delivered authentic, fast turnaround content that amplified both brands across digital channels.

Client : PBU UK LTD & Ditch Witch UK (Collaboration)

Service : Drone Video Production, Content Creation, Cross-Marketing Strategy

Industry : Construction

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Overview

X-Media Agency played a key role in creating high-quality visual content that secured a valuable long-term marketing collaboration between PBU UK LTD and Ditch Witch UK.
From filming last-minute drone videos on-site to producing polished social media campaigns, we helped position both brands as leaders in the Horizontal Directional Drilling (HDD) space.

The Challenge

Ditch Witch UK wanted to increase exposure for their latest HDD rigs while PBU aimed to expand its brand through meaningful partnerships. The opportunity was clear—but the content needed to be fast, powerful, and delivered under tight timelines.

Our Solution
  • Captured drone footage and ground-level video of Ditch Witch rigs in active use on PBU sites
  • Coordinated visuals and messaging to align both brands' goals
  • Delivered same-week edits for campaign use
  • Provided creative direction and social media scheduling
  • Advised both teams on how to cross-promote effectively
Results
  • Content reached thousands of users across LinkedIn and YouTube
  • Helped formalise a collaborative relationship between Ditch Witch UK and PBU
  • Boosted Ditch Witch product visibility with real-world application footage
  • Showcased PBU’s capabilities while increasing industry recognition

Frequently Asked Questions

No—this was a mutual collaboration facilitated by shared content goals and executed through X-Media.

X-Media has an agile field production team capable of last-minute mobilisations for urgent content opportunities.

It was primarily used on LinkedIn and for brand visibility, though it’s ready for paid campaigns if needed.

Strategic alignment, fast content delivery, and visuals that speak directly to the industry.

Yes—we specialise in creating high-value B2B content for collaborations and campaigns.

Client impact

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This collaboration reinforced PBU’s image as a modern, tech-forward company while giving Ditch Witch valuable real-world visuals of their equipment.
The success of this project has led to future plans for co-branded campaigns and deeper content partnerships.

X-Media nailed it.
The drone videos were top quality and perfectly captured what both brands needed to show.
This collaboration wouldn’t have happened the same way without their creative direction and speed.

— PBU & Ditch Witch UK

Let’s talk.