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We advised and managed Excalon’s full social media presence, growing engagement with weekly site content and employee involvement. We also automated their LinkedIn feed into their website, ensuring continuous fresh content and better online visibility.

Client : Excalon LTD

Service : Social Media Management, Content Creation, Website Integration

Industry : Construction

View : Website

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Overview

Excalon LTD, a well-established player in the UK utilities sector, partnered with X-Media Agency to enhance their digital presence, build brand consistency, and create a more active and engaging online identity. By managing their social media platforms and integrating dynamic content into their website, we created a reliable stream of fresh, authentic updates that reflected the company’s work and values.

The Challenge

Despite strong operational capabilities, Excalon's digital presence didn’t reflect the company’s standards or scope. Their social channels were underused, employee engagement with content was low, and their website lacked fresh updates. They needed consistent, professional content that showed the public and clients what Excalon was really doing on-site.

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Our Solution
  • Full social media management for LinkedIn and Instagram
  • On-brand graphic design and weekly post creation
  • Copywriting that reflects the company’s tone and services
  • Collaboration with employees for on-site authentic content
  • LinkedIn feed integration directly into the company website

We also developed a schedule that enabled the Excalon team to remain focused on operations while ensuring a consistent digital presence.

Results
  • Increased organic reach and engagement on LinkedIn
  • Boosted visibility with relevant hashtags
  • Employees became regular contributors of photos and updates from sites
  • Website now updates automatically with every new LinkedIn post
  • Strengthened brand authority in the utilities and infrastructure space

Frequently Asked Questions

X-Media handles the copywriting, design, and scheduling. Excalon provides site content and photos, which we turn into branded updates.

We integrated the company’s LinkedIn feed directly into the website, so each new post appears automatically.

Our process makes it easy for them—just send us authentic content when available. We handle the rest.

Improved follower engagement, stronger internal brand pride, and greater visibility with clients and partners.

Yes. We tailor our management packages to fit companies of all sizes and industries.

Client impact

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Excalon now has a reliable and professional social media presence.
Their online content matches their operational excellence, increasing trust and visibility.
The streamlined content pipeline built with X-Media ensures that the company stays active online with minimal effort from their internal team.

Working with X-Media has made a huge difference.

They’ve helped us stay active and professional online without it becoming a burden on our team.

Our channels look great, and the engagement from staff and clients keeps growing.

— Excalon LTD

Let’s talk.