We successfully rebranded PBU with a fresh identity, SEO-optimised More, and strategic content, ranking them on Google’s 1st page. By managing all social media and involving employees in authentic content creation, we grew their online visibility and positioned PBU as a top civil engineering company in the UK.
X-Media Agency partnered with PBU UK LTD to engineer a complete brand transformation from an outdated website and little to no digital presence. Our collaboration has become a long-term partnership, building a modern, high-impact identity and industry-leading online presence. We developed a fresh brand strategy from the ground up: new logo, new website, unified content strategy, and a results-driven SEO campaign.
PBU is now one of the top-ranked Horizontal Directional Drilling (HDD) companies in the UK, both on Google and across key B2B platforms.
PBU’s digital identity didn’t reflect the scale or quality of its work. The previous website was outdated and unstable, the brand lacked direction, and online visibility was minimal. With rapid company growth and major contracts secured, it became essential to create a digital image that matched their field expertise and positioned them alongside major competitors like Volker Wessels and Sinewave.
We launched a complete digital transformation:
Our strategic focus was to blend industry authority with real-world authenticity—balancing visual strength with valuable content that resonates with both clients and employees.
Google Ranking & SEO Performance"
The core rebranding and website development were completed within 8 weeks, followed by continuous social media management, SEO strategy, and content creation that continue to this day.
While we can’t disclose exact figures, this is a strategic, ongoing investment tailored to the company’s growth. Every construction business should allocate a percentage of annual revenue—typically 5–10%—towards marketing and digital development. It's not just a cost, it’s a crucial driver of visibility, trust, and new business.
We delivered a full-scope service: rebranding, logo design, new website development, SEO, social media strategy and management, content creation (including drone and video), plus blog and PR initiatives.
PBU now ranks on Google’s first page for key HDD search terms, has secured new partnerships through improved visibility, and enjoys higher engagement across all platforms—including LinkedIn, where industry leaders actively interact with their content.
Absolutely. Our approach is scalable and can be tailored to suit the size, budget, and growth goals of any construction company looking to build a stronger brand and online presence.
Today, PBU is widely recognised in the industry, not just for the quality of their HDD work but
for their standout digital brand.
Their voice is louder, their image sharper, and their reputation
stronger than ever.
Employees are proudly contributing to content, clients are engaging more,
and the brand is making waves in the UK infrastructure space.
With a new website refresh on the horizon, the momentum only continues to grow.
Orange Power is here to stay.
We’ve worked with X-Media Agency for over five years now, and they’ve been an integral part of our growth. From social media content and digital presence to video production, marketing strategy, and website management, they’ve handled everything with professionalism, creativity, and care.
The team is incredibly responsive, supportive, and easy to work with, making the entire process smooth and efficient. What started as a service partnership has evolved into a genuine long-term relationship.
We highly recommend X-Media Agency to any business in the construction industry looking to raise their profile and take their brand to the next level.
